π‘ Fast Rhymes
Fast Rhymes did a successful redesign of the paywall
- Vibrant CTA button (Start free trial)
- 7 days trial only on annual subscription
- Annual is chosen by default
- Feature list is cleaner.
π Result:
- x2 Revenue.
- Percentage of annual trials increased from 7% to 82%
- Paywall views went up 20% (They probably changed the paywall placement)
π‘ What I would test:
- Make the CTA button larger.
- Add social proof: number of ratings and app rating under features
A good example of why it's worth paying attention to paywall design and default offers π