💡 Impulse – brain training
Top-1 downloads in the Health & Fitness category for 2022
There are 3 paywalls:
- The first one is a part of onboarding. The purchase buttons are similar in design to the options on onboarding. It's easy to tap by accident. Not only is the purchase triggered by clicking on "Try free and unlock", but also by selecting an option.
- The second paywall is much further away, shown when trying to open paid lessons. Both have a weekly subscription selected by default for $6.99 with a 3-day trial. Shorter periods lead to more money!
- The third one is hidden in the profile notifications. The cheapest subscription, yearly, for $29.49.
The entire first-time user experience is smooth and well thought out. ATT request right at the start, push requests after the carousel. Onboarding leads immediately to the first lessons, with simple but addictive tasks. Review request after the first lesson.
💡 What I would improve:
Currently, there is no personalization of the paywall. I would write about achieving the goal selected on the onboarding.