💡 Wakeout
My review of the Wakeout app paywall.
A fitness app with simple daily exercises. Apple App of the Year 2020.
💡2-step paywall: explanation of the trial in the first step, social proof with testimonials in the second step. I often see multi step paywalls, especially in education category.
💡Hard paywall: no option to close or skip.
💡Focus on a one year subscription for $34.99 with one week trial.
🚀 What would I improve: I would showcase the content. It's not at all clear from onboarding and paywall that the point of the app is simple and creative exercises that you can do in the office. I would move the account creation behind the paywall.
👉 If you want me to review your app paywall and increase your conversion rates, please send a dm!